Influence in Marketing - Learn the Principles of Marketing Attraction Part 4

by Wolf Benedict

In the last post, we talked about #3 below - leadership and how they look accumulating resources. Here are all the four points. We've discussed the first two already:

1. People tend to believe what they read on the internet if the subject is of interest to them, even if they aren't familiar with the author or source. 2. Most people are in "learning/acquiring mode" rather than "active leader" mode. 3. Whereas most people are accumulating knowledge when they're interested in a subject, a leader is interested in accumulating more PEOPLE and resources. 4. Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND... a sense of indebtedness to the leader.

Let's discuss #4 - I'd say one of the most important in this small list.

If you want to be recognized as an expert, you must be willing to give more away initially than you take. How can you do this?

1. Create a blog like this one and populate it with "how to" articles that solve your readers problems. 2. Provide insightful answers on popular forums like the Warrior Forum. 3. Write FREE informative newsletters and send them out daily/weekly/monthly. 4. Respond personally to forum posts and blog posts with your own take on things. 5. Give one-on-one coaching via email, phone, or chat.

There are other ways, but those cover some of the major ones.

Basically, you need to come from a giving place, where YOU are the resource, the fountain of knowledge that spills over into experience. And this experience you are sharing is your unique selling point. I go more into this in my 7-Day Marketing Mastery Mini-Course. Go ahead and sign up for it - it's FREE and you may unsubscribe at any time.

Another thing to note: Come from a giving place, and give your stuff (but not all of it) away. The small sliver you don't give away is your profit pivot point. When you whet enough people's appetites while holding just a small bit back, they will naturally want to know what else you have in store and will pay you to get it if you present it with strong copy and a clear call to action.

We will cover those in future blog posts as well - the importance of strong copy and a clear call to action.

About the Author

Wolf Benedict is a successful and established internet marketing expert who resides in Boston's North End. He teaches people how to successfully cultivate leadership and marketing skills.

http://www.30daymarketing.com?t=ga_influence_4

Influence in Marketing - Learn the Principles of Marketing Attraction Part 3

by Wolf Benedict

In the last blog post, we talked about people being in learning /acquiring mode. We will continue on the other points of marketing attraction and influence principles. Here are all the four points. We've discussed the first two already:

1) People tend to believe what they read on the internet if the subject is of interest to them, even if they aren't familiar with the author or source.

2) Most people are in "learning/acquiring mode" rather than "active leader" mode.

3) Whereas most people are accumulating knowledge when they're interested in a subject, a leader is interested in accumulating more PEOPLE and resources.

4) Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND... a sense of indebtedness to the leader.

Let's talk about #3, and in the next (and final part) of this mini-series, we'll talk about #4.

This one is pretty direct. Both leaders and followers share the same attribute of learning new things, acquiring potent skills, and expanding their horizons through books and courses.

BUT... there is one crucial difference. *Drumroll, please...*

Those same folks who are in "learning/acquiring" use knowledge as their primary resource. A leader, on the other hand, has gotten to the point where they start focusing sharing their experience with PEOPLE, and concurrently focus on PEOPLE as their resource.

Someone who isn't yet recognized as a leader (let's call them a pre-leader) hasn't yet arrived at the place where people are looking to them for solutions because they haven't spent enough time networking or building a following.

If you have ever seen Star Wars, you'll know that in order to become a Jedi, you have to train extensively, enrich yourself, and serve others. Before you become a Jedi, you are called a "Padawan". You're in essence still mastering the skills required for leadership, but not quite a leader yet.

Once you do graduate into marketing Jedi-hood, people will start looking to you. But it's not an overnight "Ah HA! NOW I'm a Jedi! The Force is Strong with me!" type deal. It builds up, takes momentum and time, and when critical mass hits, suddenly you find yourself in a position where you are teaching others and gaining them as a resource.

How to find yourself as the coveted expert and create mass appeal? We will cover that in future topics.

At this point, you learn the most from teaching others what you have learned through direct experience.

Okay, so how does this relate to "How the Marketing Mind Works" ? Take a step back and see the overall picture:

We are all looking for a better way in all fields. One of the best ways to do this is to model yourself after an authority. Your marketing mind can become sharpened, achieve shortcuts and grow faster when you have a mentor or leader at hand. You also need to realize that in order to achieve greatness, leadership qualities must be developed.

That's how it relates to the Marketing Mind.

In fact, and as a BONUS to you, it really can be called anything - the Golf Mind, the Garbage Disposal Mind, the Skateboarding Mind - any field in which you want to excel. Look for a leader and emulate what they are doing. Then fit it within your own style and you'll have a winning Marketing Mind Strategy! Cool little bonus, huh? :-) Learning that this mindset can be applied anywhere you want to achieve something big... cool!

Just remember the leader realizes that focusing on people (his team, affiliates, or email list, for example) is one crucial element for massive success. And coupled with #4 which we'll go over in the next lesson, you become that much coveted mentor everyone looks to. Of course, you should still be mentoring yourself through others, their books, courses and ideas. One of my favorite phrases is "The smallest room in the universe is a mushroom. The largest room in the universe is the room for improvement."

Keep acquiring, but open up that largest room for others to dwell in as well.

Look out for the next and last part of this series - #4 - Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND... a sense of indebtedness to the leader.

Look out for it!

About the Author

Wolf Benedict is a successful and established internet marketing expert who resides in Boston's North End. He teaches people how to successfully cultivate leadership and marketing skills.

http://www.30daymarketing.com?t=ga_influence_3

Influence in Marketing - Learn the Principles of Marketing Attraction Part 2

by Wolf Benedict

In the last post, we talked about people believing what they read on the internet, even if they are unfamiliar with the source. Here are the four points I went over:

1) People tend to believe what they read on the internet if the subject is of interest to them, even if they aren't familiar with the author or source.

2) Most people are in "learning/acquiring mode" rather than "active leader" mode.

3) Whereas most people are accumulating knowledge when they're interested in a subject, a leader is interested in accumulating more PEOPLE and resources.

4) Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND... a sense of indebtedness to the leader.

In this post, we will go over #2 in the list.

In our industry, most people are in "learning/acquiring mode", or at the very least, "following" mode. This is all well and good to a point. All beginners are followers. However, at a certain point, a follower should demonstrate more leadership qualities. I go over what a leader is in my 7 Day Mini-Course which you can subscribe to in the big blue box to the right.

As an aside, one of the crucial differences between a leader and a follower/acquirer is the leader has a tendency to execute what he or she has learned right away. Putting it another way, they immediately set out to DO what they were taught. They are quick decision makers.

It is only through doing that one masters it. This is obvious, yet someone stuck in "following" hasn't arrived at this conclusion yet.

Now don't get me wrong - leaders are still in "learning/acquiring" mode. To think you know it all is delusional at best. I'm just saying that most people out there in our industry (marketing) are in knowledge acquiring mode and can even have a tendency to get stuck there. They turn into "armchair experts." Constantly reading at home but not putting their knowledge into action.

This is something you need to get over right away if you have been doing it. By all means, read, absorb and learn, but PUT IT INTO ACTION RIGHT AWAY once you have learned about it. Once you do, it becomes yours.

It is important to see if you are an acquirer or leader, or ideally, both. If you are an acquirer only, see this habit in yourself and start developing your leadership qualities by enriching yourself with books and courses on leadership.

Personally, I have a whole bookshelf of books on leadership alone. I can share what I'm reading and have read in another post. They're all excellent books.

Just be cautioned - don't become that dreaded "armchair expert" I mentioned above. Doing this, you stay stuck in the hypnosis of information gorging. Read, read, read, but no action. Like eating too much at dinner, you feel full, overwhelmed, and it's really not good for you in the long term. Plus you can probably get indigestion and your spouse will yell at you for gorging yourself. :)

The other important distinction you should get - since most people are into acquiring, you will be much more powerful if you GIVE THEM WHAT THEY SEEK.

Isn't that brilliant? The higher percentage of people out there are in acquiring mode. When you give to them, you become a proverbial crackpipe. They become addicted, or at least find benefit in associating with and learning from you.

Okay, maybe a crude description with the crackpipe thing, but, you get what I mean. They will look to you since you are leading by demonstrating givingness.

Summed up: continue to acquire and learn on a daily basis. But do not get stuck in an informational tar pit. You need to put into action what you have learned so it becomes yours. Then you will be able to lead and teach others. Once you do that, (and you subscribe to my 7-Day Mini-Course), you will be much more apt to the avenues of prosperity.

We will discuss number 3 - accumulating knowledge vs. accumulating resources (people), in a future blog post. Keep checking back!

About the Author

Wolf Benedict is a successful and established internet marketing expert who resides in Boston's North End. He teaches people how to successfully cultivate leadership and marketing skills.

http://www.30daymarketing.com?t=ga_influence_2

Influence in Marketing - Learn the Principles of Marketing Attraction Part 1

by Wolf Benedict

The marketing mind is a fascinating one, and I don't just mean the one of the marketer, but the one of your prospects and customers. There are many intricacies that seem complex at first, but are actually quite simple when you just take a look at your own motivations.

Let's go over some basic principles that even the experts ignore, or don't teach their own students. These basic principles aren't taught because the instructors understand it intuitively and don't know how to communicate it, or they do it and don't realize they are doing it, or they just want the upper hand by keeping you in the dark. The non-expert or beginning student usually has no idea of these principles and how they relate to marketing.

I'll break down some of our marketing "triggers" - those catalysts that cause us to view others as leaders, what separates followers from leaders and what exactly a leader does that creates this separation. I'll make it simple, then flesh out.

Here are four basic principles you need to understand, and these apply to nearly everyone:

1) People tend to believe what they read on the internet if the subject is of interest to them, even if they aren't familiar with the author or source.

2) Most people are in "learning/acquiring mode" rather than "active leader" mode.

3) Whereas most people are accumulating knowledge when they're interested in a subject, a leader is interested in accumulating more PEOPLE and resources.

4) Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND... a sense of indebtedness to the leader.

Now, let's flesh out each numbered point. I will flesh out number 1 below and the rest of the other 3 in subsequent blog posts.

1) People tend to believe what they read, especially when the subject interests them.

Call it innocence, an eagerness to learn or naivety, it's true. It unfortunately has a lot more speed and power when the message is negative or fear-based. This is why propaganda and mainstream news media can be such an effective tool. Face it - fear and blood sells. The maxim is "If it bleeds, it leads". I know those kinds of stories have worked on me personally in the past.

One of the benefits of studying good copy is you get to see how you've been persuaded by words. Pretty soon, you start seeing right through the charades newspapers, media and some websites feed you. You can learn a TON from mainstream media. They are experts at getting your attention, keeping it and influencing you in the direction they wish.

In any case - who really knows the real reason why people tend to believe what they read without regard or thought as to the source of the message. I believe there are many reasons, but one of the pivotal ones would be because people want to put their trust in something or someone who can help them. They want to know there is an answer out there to their problems and will even surrender their reasoning ability to a degree if they believe it will alleviate their pain or satisfy greed.

It can also arise from a need to feel like you fit in. Social belonging is a staple of basic human conditioning that guides us all of our lives. When you read something online, there is a part of you saying "I want to be informed. I want to know things so I can survive in this world, so people accept me, so I know what to do."

Even if there is a percentage of people out there who don't believe what you have written, they want to - and that is the key. They WANT to trust you, ESPECIALLY if the subject is of interest to them. That's human nature and where copywriting (persuasion) comes into play.

So realize that people believe, or want to believe, that you are a credible source and that what you are saying is true for them. If it doesn't ring true to your target audience, you aren't doing your job as a master of demonstrating authority in their world.

(See my "Pheremones On Paper" post at http://www.30daymarketingblog.com/?p=107 to know what I mean.)

We will continue with points 2 through 4 in posts to come... stay tuned.

About the Author

Wolf Benedict is a successful and established internet marketing expert who resides in Boston's North End. He teaches people how to successfully cultivate leadership and marketing skills.

http://www.30daymarketing.com?t=ga_influence_1

How to Become an Expert in Any Field

Did you know that you can become an expert in your field by mastering a few simple rules? Most people think that it takes years and years to master these rules and that they are very difficult and time consuming. If you will just devote some time and energy into something you are already passionate about, your level of expertise skyrockets faster than you ever could have ever imagined. Here are just several ways to become an expert in your field:

Study what others in your field have done: See exactly what they did to become successful and model them. Read their autobiography or if they have videos of themselves, study those. If they have written books, articles etc., read what they've written about. If they suggest a book, read that book. If they talk about their mentor or mentoring in general, study that. If you study several people, look for similarities. See if you contact an "expert" and learn from them or if they have mentoring programs.

Study the subject / field you want to become an expert in: Do this in great detail and take your time to learn it thoroughly. You want to know what you're talking about and you want to sound confident when speaking to others, especially if you want to be a consultant or coach. Find different methods and techniques that others may not have found or used, then expose those methods.

Do something to make yourself stand apart from others in your field: Let's say the "experts" in your field only use a certain method for bringing in people to a program. Just like what is stated above, can you use a different method and be just as successful? Could you tweak their method or use multiple methods at the same time? Find something you are comfortable doing that sets you apart from everyone else and do it.

Write or speak about your knowledge and expertise: You'll earn more respect and trust from people by doing this than just trying to sell them something. When you offer advice or help solve people's problems and do it with confidence, people will look at you as someone with authority and know how. Practice this method if needed, until you feel comfortable with it then it will come naturally.

Brand yourself as the expert: Be the goto guy or gal on your team or organization. When you know your "stuff" people will come to you. You no longer have to go out and try to bring people in. People will come to you and usually bring others. Let them know you can help them and that you are available to help whenever they need it.

You have just learn some simple and inexpensive ways in becoming an expert in your field. If you look closely at these methods you will find that most of what it takes to become an expert is only your time and your willingness to learn. By simply investing a mere 30 to 60 minutes a day, you can master these skills quickly and they will last you a lifetime.

About the Author

Carmen Stevenson is an author and a founding member of a brand new wealth building company, dedicated in helping people become successful. Get your FREE DVD That Reveals How You Can Become a Top Earner in YOUR Network Marketing or MLM Program. www.createarecruitingexpolsion.com

Ebay-Newbie: Selling Tips On How To Reap The Rewards

by Dave Sherva

Successful Ebay Sellers are reaping in the rewards and changing their lives for the better and it is all thanks to the Ebay business opportunity. This is a risk free opportunity given freely by the world`s biggest online market in helping people to make extra cash while servicing the needs of others at the same time. Have you finalized your plans on becoming and Ebay seller - is your mind made up to earn a steady income in your spare time or heaven forbid if it is to be a full time business endeavour then the rewards are greater than great.

If you are armed with the weapon of knowledge then you have a great chance in following in the footsteps of the already Successful Ebay Sellers. The secret weapon behind most successful stories on Ebay entrepreneurs is how they conducted their homework - where they found through research that the way to make money on Ebay was to know what product to sell.

Your Ebay selling business venture can be built to maximum heights just by knowing what to sell and the best way to sell them. If you have a passion about a project in a certain field then consider selling products relating to that line. This will go in your favour because of your experience on the product thus making sales a lot easier. Your passion towards whatever you are selling will shine through and come across to your customer that you know your onions. Because of your familiarity on the subject you can answer all questions from curious customers. Do your sums and check for product costs as in - initial layout prices for items, repair work - shipping and restoration?

If dealing in bulk then find a dry storage space to keep stock safe from accidental breakage, damp or damage. Remember when a sale has gone through and the customer is happy to make a purchase - recap on the expenses involved like postage and shipping if the item is to be sent further a field.

Study which product is ongoing in demand - remember some products may have a sell by date where the demand is not so popular after a certain period of time. Products which are replaced by newer versions should be given a lot of thought. More recent models leave whatever they replaced as old stock. (People still buy old stock)

Successful Ebay Sellers take into account seasonal items like clothing, e.g. winter months then it is fur coats and summer it could be a range of sun protection cream and beachwear. Ebay sellers starting out should spring clean the house - this may prove a likely source to find the best products to sell on eBay. Most Ebay sales people may have started this way by selling unwanted items in the home. What you may have thought was useless maybe sought after by others, remember ones mans trash is another mans treasure.

Buy yourself a little run a round van and go door to door asking for any unwanted items. This way you may pick up re-saleable goods while at the same time removed a person`s unwanted clutter. If this way of doing business is not your style then go through other channels like flea markets or garage sales.

Wholesalers will be crying out for entrepreneurs like yourself to move old stock or clearance items - do your home work and negotiate good prices. To be a success in any business venture you need the right information - wrong advice can cost you dearly. Tips for success in your Ebay business below. One of the best tips is to conduct your business and sell yourself in a proffessional manner and by doing this your customers will keep coming back.

About the Author

Selling Tips On How To Reap The Rewards!

7 Infallible Rules of Marketing

by Troy White

The other day here in Calgary where I live, I was out walking my dog and noticed a Parking Officer giving my neighbour a fine for having his camping trailer parked on the street. What was the mistake this friend of mine made?

Either he didn't know the laws around parking a trailer on the street for extended periods of time, or he was ignoring it.

While it only cost him $150 in fines, if you don't know the rules (or ignore them) in business it's far costlier. On the other hand, if you stick to the following basic rules of marketing, you'll avoid losing money, and instead be on the road to success.

Just follow these 7 rules of small business marketing:

1) It's not your brand or your logo that sells; it's solving a problem for your customer. Most small businesses invest thousands on their professional "look" without any thought (or investment) in how they can help solve their customers' problems. If you think about the WIIFM (what's in it for me) rule for marketing... you can see why a logo means little to your customers.

Help them solve a nagging problem... and you have a friend for life.

2) To get a prospect to become a buyer, use a compelling offer. The first thing you need is an in-depth understanding of what exactly your prospect wants. Guessing doesn't work in the marketing world. Then make sure the targeted offer is front and center in your promotions.

Headlines are perfect to show them you understand their innermost wants, needs and desires. Next, make sure you cover all the intimate details and benefits they get with their offer. Show them ample amounts of proof that you deliver what you promise, and that others in their shoes got the results you promise.

Give them a solid reason to act right now... and guarantee that your product or service will deliver. The longer the guarantee the more compelling the offer. Make it so compelling that there is literally no risk on their side, you carry the risk and must deliver or they get their money back.

3) Each marketing campaigns you launch needs a minimum of 3 steps to succeed. When communicating with your clients and prospects, you must send at least 3 different pieces to them in order to call it a properly designed campaign. In the day of email spam, deliverability issues, and the sheer volume of competition in your inbox (or mailbox)... you need to be consistent in your communication to get them to read it.

Each of the messages can and should cover one of the main benefits you are offering. Having multiple messages also allows you to cover off multiple objections you get from prospects. Last, people need reassurance and seeing different points of view on your offer if a great way to drop their buyers resistance that can cost you the sale.

4) Avoid cutesy sayings and vague one-liners that say and do nothing that take you closer to goal #1. Again, a cute radio ad is useless if it doesn't generate you leads or make you money. Sometimes people get lucky and find a great tag line, but that alone won't make you successful. You must back it up with solid marketing and exposure to those prospects that are most likely to buy.

5) Personal marketing is far more powerful than impersonal marketing. Don't hide the fact that you are a real live person, like most business owners do. They try and mask the size of their company... pretending to be a big corporate behemoth. Putting your face and personality front and center in all your marketing will do more for your sales than anything else you do.

6) Effective advertising is interruptive. It stops your ideal customer in their tracks and literally forces them to start reading your materials. Be realistic to yourself here... the ads you run, the website you have: do they stop your ideal prospect in their tracks and literally force them to read more on what you are doing?

7) Tracking your advertising campaigns is the only way to know whether it is working, or not. Most business owners do not understand where, exactly, their leads come from. Or at which point in the sales cycle does a prospect typically turn to a buyer. Or which ad version works best... or in which paper, on which site, etc. If you don't track your marketing effort you have no clue what is working or not... so how can you keep doing what is working and stop doing what isn't? You can't! Testing and measuring is the only way.

You know at least 7 rules to keep you safe and avoid expensive mistakes. Use the above 7 marketing rules to keep your business safe and headed where you want to go.

Troy White "Turning Your Words Into Wealth"

About the Author

Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. He is a very sought after marketer and advertising specialist who has helped launch some of the world's most profitable marketing systems. For more info visit White's site at http://www.SmallBusinessCopywriter.com or sign up for his Free Cash Flow Surge Newsletter at http://www.CashFlowSurges.com