Influence in Marketing - Learn the Principles of Marketing Attraction Part 4
1. People tend to believe what they read on the internet if the subject is of interest to them, even if they aren't familiar with the author or source. 2. Most people are in "learning/acquiring mode" rather than "active leader" mode. 3. Whereas most people are accumulating knowledge when they're interested in a subject, a leader is interested in accumulating more PEOPLE and resources. 4. Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND... a sense of indebtedness to the leader.
Let's discuss #4 - I'd say one of the most important in this small list.
If you want to be recognized as an expert, you must be willing to give more away initially than you take. How can you do this?
1. Create a blog like this one and populate it with "how to" articles that solve your readers problems. 2. Provide insightful answers on popular forums like the Warrior Forum. 3. Write FREE informative newsletters and send them out daily/weekly/monthly. 4. Respond personally to forum posts and blog posts with your own take on things. 5. Give one-on-one coaching via email, phone, or chat.
There are other ways, but those cover some of the major ones.
Basically, you need to come from a giving place, where YOU are the resource, the fountain of knowledge that spills over into experience. And this experience you are sharing is your unique selling point. I go more into this in my 7-Day Marketing Mastery Mini-Course. Go ahead and sign up for it - it's FREE and you may unsubscribe at any time.
Another thing to note: Come from a giving place, and give your stuff (but not all of it) away. The small sliver you don't give away is your profit pivot point. When you whet enough people's appetites while holding just a small bit back, they will naturally want to know what else you have in store and will pay you to get it if you present it with strong copy and a clear call to action.
We will cover those in future blog posts as well - the importance of strong copy and a clear call to action.
About the Author
Wolf Benedict is a successful and established internet marketing expert who resides in Boston's North End. He teaches people how to successfully cultivate leadership and marketing skills.
